Privacy policy

Last updated: September 15, 2025

WOUD operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). WOUD - International is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@wouddesign.com or contact us at Søndergårdsalle 9, Horsens, 8700, DK For the purpose of applicable data protection laws, we are the data controller of your personal information.

Supplementary information about WOUD A/S' processing of personal data

WOUD A/S, company registration no. (CVR) 31752620, is the data controller for the information we collect about you. In addition to what is described above, the following applies to our processing of personal data about potential customers, customers, suppliers, designers, business partners and job applicants.

Processing of personal data

Personal data is any kind of information that can, to some extent, be attributed to you. If you do not want us to process this information, it may be difficult for us to maintain and fulfil any agreements entered into and our legal obligations.

Potential customers
In order for you to be a potential customer with us, we need to collect the following personal data about you:

• Name, address, email, telephone number, CVR number (sole proprietorships).

WOUD may collect, process and store your personal data in the following cases:

• When your company, or the company you work for, enters into an agreement with WOUD
• When you have shown interest in WOUD's products and services, e.g. by giving WOUD your business card at a trade fair or another event
• When you collaborate and communicate with WOUD

We collect personal data about potential customers for the following purposes:

• Possible future collaboration or purchase transaction
• Administration of your relationship with us

We collect this information on the following legal bases:

• Consent given by actively ticking a consent box on the website, by handing over a physical business card or similar.
• The company's legitimate interest, which is customer care and what naturally follows from it, and which makes the processing of this personal data necessary. The company ensures that pursuing this legitimate interest does not override the rights of the data subject.

We keep the information for as long as the law permits, and we delete it when it is no longer necessary. The period depends on the nature of the information and the reason for keeping it. Typically, information about potential customers is deleted after the agreement ends or when the correspondence is no longer considered relevant.

• Information about potential customers is deleted 2 years after the last contact or upon request.

Customers
In order for you to be a customer with us, we need to collect the following personal data about you:

• Name, address, email, telephone number, CVR number (sole proprietorships), statistics on previous purchases.

We collect personal data about customers for the following purposes:

• Possible future collaboration or purchase transaction
• Administration of your relationship with us

We collect this information on the following legal bases:

• Consent given by actively ticking a consent box on the website or similar.
• Processing is based on the performance of a contract with the customer.
• Processing is based on a legal obligation under the Danish Sale of Goods Act or the Danish Consumer Contracts Act.
• The company's legitimate interest, which is customer care and what naturally follows from it, makes the processing of this personal data necessary. The company ensures that pursuing this legitimate interest does not override the rights of the data subject.

We keep the information for as long as the law permits, and we delete it when it is no longer necessary. The period depends on the nature of the information and the reason for keeping it. Typically, information about customers is deleted after the agreement ends.

• Information about customers is deleted 5 years after the end of the customer relationship.

Suppliers, designers and business partners
In order for you to be a supplier, designer or business partner with us, we need to collect the following personal data about you:

• Name, address, telephone number, email, bank details, CVR number (sole proprietorships).

We collect personal data about suppliers and business partners for the following purposes:

• Processing of our purchases/services
• Administration of your relationship with us

We collect this information on the following legal bases:

• Consent given via a consent form.
• Processing is based on the performance of the supplier contract.
• Processing is based on a legal obligation under e.g. the Danish Contracts Act.
• The company's legitimate interest, which is to find new designers, makes the processing of this personal data necessary. The company ensures that pursuing this legitimate interest does not override the rights of the data subject.

We keep the information for as long as the law permits, and we delete it when it is no longer necessary. The period depends on the nature of the information and the reason for keeping it. Typically, information about suppliers and business partners is deleted after the agreement ends.

• Information about suppliers is deleted when the warranty on purchased products has expired.

Job applicants
When we receive your application, it will be read and processed as described below.

The application and its attachments are shared internally with relevant staff in the recruitment process.

We occasionally also use an external recruitment partner, Baam+ A/S, who will also have access to the application and its attachments.

Personal data that emerges during the recruitment process is processed on the following legal bases: consent, legitimate interest, legal obligation.

• Consent is given by the applicant when submitting a CV and application.
• Performance of a contract: When a recruitment agency is used, applications are processed by and forwarded to and from the agency.
• Balancing of interests: It is in the interest of both the company and the data subject that personal data is processed in connection with the recruitment process.
• Legal obligation: So that the company can document that requirements on equal treatment etc. have been met during the hiring process.

We keep your application and its attachments until we find the right candidate and the recruitment process has ended. After that, your application and its attachments are deleted after 6 months.

Unsolicited applications and their attachments are kept for 6 months, after which they are deleted.

If we would like to keep your application and its attachments for more than 6 months, we will contact you to obtain your consent.

Your consent is voluntary, and you can withdraw it at any time by contacting us using the contact details above.

Other information about our processing

Security
We have taken appropriate technical and organisational measures to prevent your information from being accidentally or unlawfully deleted, published, lost, impaired or disclosed to unauthorised persons, misused or otherwise processed in violation of the law. The data controller ensures that processing only takes place when all data protection principles are met, cf. Article 5 of the General Data Protection Regulation.

• All data transmission and storage is encrypted via Google's G Suite service using TLS. Live and daily backups are made of emails and files. All users have a personal login for both computer and mail server.

Data minimisation
We only collect, process and store the personal data that is necessary to fulfil our stated purposes. In addition, legislation may determine what type of information it is necessary to collect and store for our business operations. The type and scope of the information we process may also be determined by the need to fulfil a contract or another legal obligation.

We keep data up to date
As our service depends on your data being correct and up to date, we ask you to inform us of relevant changes to your data. You can use the contact details above to notify us of your changes, and we will update your personal data. If we become aware that data is incorrect, we update the information and notify you.

Newsletters
Your consent to receive our newsletters is voluntary, and you can withdraw it at any time by contacting us. Use the contact details above if you would like further information.

Disclosure of information
We use a number of third parties to store and process the information, including IT suppliers, public authorities, an external warehouse and firms providing e.g. legal assistance. They process information solely on our behalf and may not use it for their own purposes.

We only use data processors in the EU or in third countries that provide the necessary security guarantees, as well as companies in countries that can give your information adequate protection.

In some cases our data processors transfer data to the USA, which is considered a third country. In this connection we enter into the necessary Standard Contractual Clauses (SCC), and the data processor is assessed on an ongoing basis through a Transfer Impact Assessment (TIA).

Joint controllership (use of social media)
We use the following social media: Facebook and LinkedIn, which are categorised as joint data controllers. Joint controllership means that no personal data is passed on, but that both parties are responsible for the purpose and the processing of personal data.

If customer testimonials or similar are published, the legal basis is consent.

Complaints to the Danish Data Protection Agency

You may lodge a complaint about our processing of your personal data with the Danish Data Protection Agency (Datatilsynet).